How To Create a Youtube Channel


How to Create a YouTube Channel Step-by-Step

You can start uploading your own videos and expanding your audience right away by reading this article, which will teach you everything you need to know about setting up a YouTube channel.

Can’t create a new channel?

If you’re seeing a “This action isn’t allowed” message when you try to create your channel, you may be using an outdated version of the YouTube app.

Here are your options to move forward:

  1. Update the YouTube app on your device.
  2. Create your YouTube channel using a browser on your computer (following the steps outlined in more detail below).

How to Create a YouTube Channel

Businesses can expand more effectively by setting up a properly run YouTube channel with regular content, but doing it right is equally crucial. Here are the detailed instructions.

1. Sign in to your Google account.

To watch, share, create, and comment on YouTube content, you must have a Google account. Visit and select “Sign In” from the menu in the top right. You will then be directed to a Google sign-in page.

  1. If you have a Google account, you’ll be prompted to sign in.
  2. If you have multiple Google accounts, be sure to select the one you want to be associated with the YouTube channel.
  3. If you do not have a Google account, click “Create Account” and follow the prompts to register for one.

2. Create a new YouTube channel using your Google account.

It’s time to establish a channel once your Google account is set up and you are logged in. The user icon for you is on the top right. Click it. This is a representation of both your Google and YouTube accounts. When a drop-down menu appears, select “Settings” from it.

Your new channel name must be created first. We do advise that it reflects the brand the YouTube Channel will represent, but it can be anything you want and need not be the same name you used to create your Google account.

You might be prompted to confirm your account after entering the channel name by voice call or text message. If that occurs, enter the code you are given after selecting your option.

You’ll be directed to the dashboard for your channel once you’ve verified your account. It’s time to begin customizing it now.

3. Navigate to the Customize Channel page.

We’ll start with the fundamental details about your channel. From your channel dashboard, click “Customize channel.”

From there, you’ll be taken to the channel customization page.

You’ll notice three tabs: “Layout,” “Branding,” and “Basic info.” These three tabs will help you optimize your channel for viewers.

4. Add Basic Info to your channel for discoverability.

Start by clicking “Basic info.”

Here, you can add some basic details about your channel, such as the language your videos are in, as well as a description to make it easier for people to find you when they search for the kinds of videos you have available. These keywords may relate to your channel’s topic, the issues it addresses, the individuals and goods highlighted, your industry, and more.

You can also include links to websites you want to promote to your audience. These links will appear above your banner image as follows (more on this later):

branding elements to your channel.

In addition to the descriptive details you’ve added, there’s another element of customization for a new YouTube channel: The visuals.

Under the “Branding” tab, you’ll be able to add your profile picture, banner image, and video watermark.

Profile Picture

When exploring video content on YouTube, profile images assist consumers in recognizing the video’s producer. On the play page, this graphic will be displayed underneath YouTube videos as shown below. YouTube suggests using a photo that is at least 98 pixels wide by 98 pixels high.

The banner image is a large banner displayed at the top of your channel page, and it’s a big opportunity to convey your brand to your viewers. YouTube recommends using an image that’s at least 2048 x 1152 px and 6MB or less.

Video Watermark

The video watermark is displayed at the bottom right of every video you post (see below). You’ll want to choose a logo that best represents your size at 150 x 150 px.

your more advanced layout options.

Click the “Layout” tab.

From here, you’ll be able to specify certain details about how you want your content presented on your channel’s page. You’ll have the option to designate a video spotlight and organize your channel page with featured sections.

7. Add videos and optimize them for search.

Click the “Create” button in the top-right corner and follow the instructions to post your first video to YouTube.

Just getting started is channel discovery optimization. You should optimize your videos for search once you start posting them so that users can find them.

However, this goes beyond simply giving your movies precise, understandable, and brief names, although it is crucial. We list some of the most crucial YouTube optimization tips below.


When we search for videos, one of the first things that our eyes are drawn to is the title. That’s often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling but also clear and concise.


This should be limited to 1,000 characters — and remember that your viewer came here to watch a video, not to read a lot of text. Plus, YouTube only displays the first two or three lines of text, which comes to about 100 characters, so front-load the description with the most important information.


Using tags doesn’t just let viewers know what your video is about — they also help YouTube understand your video’s content and context. That way, YouTube can associate your video with similar videos, broadening your content’s reach. But approach with caution: just as with your title, don’t use misleading tags because they might get you more views. In fact, Google might penalize you for that.


Another way to group your video with related content on YouTube is by selecting a category, but that may not be as easy as it sounds. In order to “think about what is working well for each category” you’re considering, marketers are advised by YouTube’s Creator Academy to respond to questions like:

  • Who are the top creators within the category? What are they known for, and what do they do well?
  • Are there any patterns between the audiences of similar channels within a given category?
  • Do the videos within a similar category share quality like production value, length, or format?
That’s it; you’ve now successfully made a YouTube channel and learned how to make its material more discoverable. Check out our whole library of resources for further details on how to use YouTube for marketing.

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